TRAINING AT THE AAHA CONFERENCE
We have just returned from Phoenix, where we autographed our book, Communication Case Studies: Building Interpersonal Skills in the Veterinary Practice.
We also had the pleasure of presenting an interactive workshop at the annual conference of the American Animal Hospital Association (AAHA).
Our workshop centered around a case we authored entitled “Clinic Culture Collapse.” It featured an interview between the clinic owner and his newly hired DVM as lead vet and manager. Things weren’t going too well, so the 100+ participants, working in groups of 4-6, offered suggestions to turn the clinic culture around.
Other pleasures for us were meeting with two of the “experts” who contributed to the cases in our book, Communication Case Studies: Building Interpersonal Skills in the Veterinary Practice.
Wendy Myers is President of Communication Solutions for Veterinarians and Partner with Animal Hospital Specialty Center in the Denver area. Each month she offers webinars for vets. In June she will be addressing the strategies that will keep cat owners coming back every year. She’ll include check lists and scripts to recommend wellness diagnostics, tips and training on reminder systems, and ways to educate cat owners on the importance of testing.
Carin Smith, DVM, is the President of Smith Veterinary Consulting. In addition to the expert opinions she has offered on our cases, she has authored numerous books for veterinarians including Team Satisfaction Pays:Organizational Development for Practice Success. She told us that she is currently repurposing her books for electronic delivery on Kindle and other e-readers. Some of her expertise has focused on vet careers. With that in mind, she told us to watch for an AVMA workforce study coming out next month.