Articles and Cases

Hire Us To Write Articles and Cases For Your Publication

Our expertise is in the areas of communication, leadership and workplace culture.  We contract for articles and cases – short pieces on a flat fee basis, with a word-range, or on a pay-per-word basis, within the minimum and maximum needed.

ArticlesJohn Meyer, author of case study for Trends magazine

Our articles typically run 1800-2500 words. Some of our recent published articles have been published by AAHA in Trends magazine. CLICK HERE TO SEE THE LATEST ISSUE.

Some articles (which you can read by clicking on the blue title) that have appeared are:

Ethics Case, “A Rusty Dilemma,” Trends, November, 2017

Online Reviews,” TRENDS, March, 2017

Lexus Dental Care” TRENDS, February, 2017

Individualized Customer Service” TRENDS, Dec 2016

“The Dynamic Speaker: How to Capture Your Audience,” TRENDS June, 2016″

“Care for Life: 11 Tips to Ensure You’ll be Around for the Life of Your Pet,”April, 2016

“Setting Your Prices, Knowing Your Costs Is The Place To Begin” Dec. 2015

“The Experience That Makes the Difference, In the New Economy, Client Experience Is Key,” Nov. 2015 

“Secure Your Data, A Data Security Risk is a Risk to the Existence of Your Business,” July 2015

“Show Them the Money, Pricing Transparency is Becoming a Hot Topic,” June 2015

“Are You a Breed Apart? 10 Strategies for Defining Your Brand,”  April 2015

“Social Media:Are You Onboard? Get The Most Out of Your Online Presence,” March, 2015

“State of Pain, Pain Management is Still an Evolving Field,” January, 2015

“Financial Efficiency, 8 Ways to Keep You From Being Behind The 8-ball,”  Aug. 2014

“5 Steps to the Perfect Team, Building a Practice Team That Works Well Together is The Key to Efficiency,” June, 2014

“Attracting and Maintaining Clients – Efficiently, 5 Ways to Draw in and Keep Clients,” July 2014

“Switching to the Long-handled Shovel, How an Electronic Medical Records System Can Increase Efficiency,”  May, 2014

“Overcoming Dentaphobia, How Do You Persuade Your Clients to Embrace Pet Dental Care?” February, 2014

“Let Your Feline-Friendly Flag Fly, Perception of Cat Friendliness is Critical to Clients,” November 2013

“A Tale of Two Veterinarians, Veterinarians Benefit from Active Listening, Empathetic Communication Skills” July, 2013

“Role Call, How to Make Role Playing an Effective Training Tool” December, 2012

Additional articles are:

Empathy in the Veterinary Clinic, showing that you feel for others is a powerful tool, published by AAHA in Trends magazine, February, 2013.

The Dramas in Your Clinic – how case studies can enhance communication in the workplace, published by AAHA in Trends magazine, January, 2013.

Practice Preventive Management – how to prevent problems and save yourself and your colleagues lots of work, published by AAHA in Trends magazine, August, 2012.

Speak Easy – overcoming your fears to make effective presentations to other staff members, published by AAHA in Trends magazine, November, 2012.

But I’m Right! – how “learning conversations” can improve your interactions, published by AAHA in Trends magazine, May, 2012.

Partners in Conflict – an overview of conflict and how to use it to advantages in building your business, published by AAHA in Trends magazine, November/December, 2009.  CLICK HERE TO READ.

Making It Work ideas for workplaces accommodating the needs of working parents, published by AAHA in Trends magazine, September, 2011.


Trends magazine, in which our articles and cases appearYou’ll see a flare for the dramatic in our writing.  This is particularly true when we write cases.  These are realistic scenarios that could happen in any workplace.  You’ll recognize the players and their behaviors.  Our cases present situations and pose questions that can be reviewed by individuals or groups seeking broader perspective in communication behavior.

Some of our published cases which you can read include:

“The Scary Boss: When the boss intimidates, how do staff members cope?” published by AAHA in Trends magazine, March, 2010. 

“There Is a Bull in the Pen, You’re Told Not to Cry, Whine or Tattle. So How Do You Cope?” published by AAHA in Trends magazine, July/August, 2010

Other cases that have been published include:

“Let’s Have a Chat:Addressing talkative coworkers without stealing their voice,” published in Trends magazine, July/August, 2009

“Great Expectations: Communicating with new associates,” published in Trends magazine, February, 2009

“Was Tabby Toby Too Tubby? Helping clients keep pets’ obesity in check,” published in Trends magazine, November/December, 2008

“Let Me Help!  Want to take on additional responsibilities? Learn the right way to ask to do more,” published in Trends magazine, September/October, 2006

“Friends and Frenemies: Protocol differences among staff,” published in Trends magazine, January/February, 2009

For our book of cases and how to use them, CLICK ON: Communication Cases Studies: Building Interpersonal Skills for the Veterinary Practice, published by AAHA.