Articles and Cases
For many years we have been writing for the pet-care profession with articles and cases in Veterinary News Practices Online, Trends magazine, American Veterinary Magazine, Veterinarian’s Money Digest, Pet Care Pro, and in the Veterinary Team Brief. For further review of the ICS Team’s work in pet-care industry communications visit icsworkplacecommunication.com.
If you’d like to catch up on your reading, click on any of the articles below.
COVID-19 One Year Later, Veterinary Continuing Education
Paterson Veterinary
So Much To Say, So Little Time
dvm360, May 5, 2021
Diversity and Inclusion – My Journey
dvm360, June 4, 2021
Why Are Pets Important?
Podcast with Debra Hamilton (http://www.hamiltonlawandmediation.com), April 2021
TODAY’S VETERINARY BUSINESS, September, 2021, published by NAVC
INSIGHT, March, 2021, published by Patterson Veterinary University
Certification and Accreditation. (What’s the Big Deal?)
Pet Care Pro Quarterly, Q3, 2019
Millennials Bring Fresh Talents to Your Team
Pet Care Pro Quarterly, Q2, 2019
“3 Steps to Resolving Conflict,”
Veterinarians Money Digest, November 6, 2018
“4 Pillars of Effective Client Engagement”
Veterinarians Money Digest, October 30, 2018
“Tips for Successful Team Meetings,”
Veterinarians Money Digest, September 6, 2018
“Helping Them Heal: What to Say, Do for Grieving Clients,”
Veterinarians Money Digest, September 5, 2018
“How Words Impact Your Practice Culture,”
Veterinarians Money Digest, August 24, 2018
“Client Online Complaints,”
VTB, July 2018 Veterinary Team Brief
“Pets, Vets, and Opioids,”
American Veterinarian, April 2018
“Experiences That Lead to Lifelong Care,”
Veterinarians Money Digest, February 14, 2018
“The Case for Using Case Studies to Build Your Team”,
Veterinarians Money Digest, February 1, 2018
Ethics Case, “A Rusty Dilemma,”
Trends, November 2017
“Online Reviews,”
Trends, March, 2017
“Lexus Dental Care,”
Trends, February, 2017
“Individualized Customer Service: Tips to Improve Your Client Relations,”
Trends, December 2016
“How to Work Our Conflicts in the Veterinary Practice with Mediation,”
Veterinary Practice News Online, November, 2016
“The Latest Greatest Resource on Veterinarian Communication,”
Veterinary Practice News Online November 2016
“Cat Lovers Unite: How to Drive Cat Owners to Your Vet Practice,”
Veterinary Practice News Online, October 2016
“How to Define Your Veterinary Practice’s Brand: Here Are 6 Tips,”
Veterinary Practice News Online July 2016
Setting Your Prices, Knowing Your Costs Is the Place to Begin,”
Trends, Dec. 2015
The Millennials Are Here
Trends, January 2016
“The Experience That Makes the Difference, In the New Economy, Client Experience Is Key,”
Trends, November 2015
“Secure Your Data, A Data Security Risk is a Risk to the Existence of Your Business,”
Trends, July 2015
“Show Them the Money, Pricing Transparency is Becoming a Hot Topic,”
Trends, June 2015
“Are You a Breed Apart? 10 Strategies for Defining Your Brand,”
Trends, April 2015
“Social Media:Are You Onboard? Get The Most Out of Your Online Presence,”
Trends, March 2015
“State of Pain, Pain Management is Still an Evolving Field,”
Trends, January 2015
“Financial Efficiency, 8 Ways to Keep You From Being Behind The 8-ball,”
Trends, August 2014
“5 Steps to the Perfect Team, Building a Practice Team That Works Well Together is The Key to Efficiency,”
Trends, June 2014
“Attracting and Maintaining Clients – Efficiently, 5 Ways to Draw in and Keep Clients,”
Trends, July 2014
“Switching to the Long-handled Shovel, How an Electronic Medical Records System Can Increase Efficiency,”
Trends, May 2014
“Overcoming Dentaphobia, How Do You Persuade Your Clients to Embrace Pet Dental Care?”
Trends, February 2014
“Let Your Feline-Friendly Flag Fly, Perception of Cat Friendliness is Critical to Clients,”
Trends, November 2013
“A Tale of Two Veterinarians, Veterinarians Benefit from Active Listening, Empathetic Communication Skills,”
Trends, July 2013
“Role Call, How to Make Role Playing an Effective Training Tool,”
Trends, December 2012
You’ll see a flare for the dramatic in our writing. This is particularly true when we write cases. These are realistic scenarios that could happen in any workplace. You’ll recognize the players and their behaviors. Our cases present situations and pose questions that can be reviewed by individuals or groups seeking broader perspective in communication behavior.
Some of our published cases which you can read include:
Ethics Case, “A Rusty Dilemma,”
Trends, November 2017
“The Scary Boss: When the boss intimidates, how do staff members cope?” published by AAHA in Trends magazine, March, 2010.
Published by AAHA in Trends Magazine, March 2010
“There Is a Bull in the Pen, You’re Told Not to Cry, Whine or Tattle. So How Do You Cope?”
Published by AAHA in Trends, July/August 2010
“Let’s Have a Chat: Addressing talkative coworkers without stealing their voice,”
Published in Trends, July/August, 2009
“Great Expectations: Communicating with new associates,”
Published in Trends, February, 2009
“Was Tabby Toby Too Tubby? Helping clients keep pets’ obesity in check,”
Published in Trends, November/December, 2008
“Let Me Help! Want to take on additional responsibilities? Learn the right way to ask to do more,”
Published in Trends, September/October, 2006
“Friends and Frenemies: Protocol differences among staff,”
Published in Trends, January/February, 2009